Creative that scales you past $100K/mo.
We engineer direct-response hooks into real street conversations, then turn a month of sampling and optimization into tested paid creative.
Watch strangers try
your product.
One sampling day becomes a month of creative. We run the table, film the reactions, cut the ads.
One team. Everything from sampling to paid.
- ✓180 finished videos in total, 150 organic cuts plus 30 paid-ready ads for Meta and TikTok
- ✓The full sampling program: permits, insurance, product handling, cold chain, and cleanup
- ✓Interview scripts and hooks, plus all filming and editing in-house
- ✓The winning paid-ad formula, rebuilt monthly around what performed
- ✓You own everything, in perpetuity, with talent releases cleared
- ✓We live on your creative metrics, optimized against your numbers every month
- ✓You keep your media, we never touch your ad account, spend, or data
- ✓Lumix Local Takeover B-roll
The Lumix method.
Discovery & Strategy
We learn the product, the buyer, and the numbers you’re judged on. Then we map what to shoot, where to shoot it, and which angles are worth testing first.
Sampling Production
Our team runs the table. Three-plus locations across your city, real customers trying your product on camera, filmed and edited in-house. Nobody is reacting to a concept. They’re reacting to the thing in their hand.
Hand-off & Paid Cut
This is where we work differently. We cut the winners into 10 paid-ready ads and hand them to you. You keep your ad account, your spend, your data, and your media buyer. We stay out of it.
Monthly Optimization
You tell us what performed. We rebuild the next month around it — scripts, questions, locations, male or female talent, hook structure. We don’t guess which cut will scale. We run the ones that already performed on the street.
The same day on the street, cut into ads that run.
We didn’t ask them to post this.
Brands and their teams resharing our work, on their own accounts, without a media budget behind it.
No mystery. Here is the whole operation.
What's actually included every month?
Brand guidelines and a safety pass, ad scripting with guided shot lists, location scouting and pickouts, the full sampling and compliance operation, and 180 finished videos in total: 150 organic cuts plus 30 paid-ready ads. Roughly $500 of clipping and editing goes into every cycle, and the whole run is optimized monthly alongside your media buying team.
How do you find the winner?
We test street cuts through our own Lumix on the Street organic distribution first, the same channels we run on our own accounts, so a creative proves out on real attention before it ever touches your budget. We scale what wins, then rebuild the next cycle around what your buyer says performed.
How does the monthly optimization work with our media buyer?
Your buyer tells us what performed and we rebuild the next cycle around it: hooks, questions, locations, talent, and format. What you learned last month is in the camera this month, not next quarter. We never ask for account access, only a read on what's working.
Do we own the creative, and can you white-label it?
Every video is yours, outright, in perpetuity, with talent releases cleared for organic and paid. No usage window, no license to renew. We can also run and deliver the entire operation under your brand, whitelisted through our pages or a creator handle, so it reads as your content, not an agency's.
What are the tiers?
Two ways to run it. Sample and Scale is the creative engine. Local Takeover adds the physical city takeover: owned DOOH, a costumed squad, flex drivers at your in-store doors, and a retail velocity report. Add a second city or a second takeover cycle any month you want it.
Do you touch our ad account?
Never. You keep your ad account, your funnel, and your spend. We hand your media team the winning cuts and an honest read on what's working, and we never ask for access.
Who handles compliance on the street?
We do, in every city. Health permits and food-handler certification, general and product-liability insurance with certificates issued per activation, product sourcing and cold chain, and waste and cleanup on every table. Your legal team never touches a sampling day.
Do you handle the product, or do we ship it?
We source or handle the product and manage delivery, handling, and cold chain end to end. If you can't supply the product, sample sourcing is a simple add-on.
How fast do we get our first videos?
Your first delivery lands by day 20. Discovery in days 1 to 5, scripts and sampling plan approved with permits filed and insurance issued by day 10, first sampling days on the street by day 14, and first delivery by day 20.
What cities are you live in?
Miami, San Francisco, Houston, and Hoboken today, with LA and Chicago before Q4. We don't sell cities we're not actually operating in.
What happens if the creative doesn't beat our baseline?
We set the baseline with your team and a defined amount of paid spend up front. If we don't get you at least three winning creatives inside two full months, your third month is on us.